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Not his best...
Trading in the Zone
Inspirational and Insightful

Good Intro to E-Commerce
Well worth the read if you want to learn about e-commerce
A well-designed technical overview of e-commerce functions.

Aldrich's ideas help you escape traditional 1980s paradigms."Mastering the Digital Marketplace" is a comprehensive and fresh look at the fundamental principles and concepts that any middle or senior level manager must incorporate to succeed in the new millennium.
I thought the book included many interesting case studies that bore relevance to any business or industry. Aldrich did a fine job of explaining the changing dynamics that will force us to rethink our decisions on strategy and planning. And I didn't feel bogged down in techno-language even though the book is filled with detail and analysis.
As Aldrich stated, the future marketplace is "definitely a revolution not an evolution," and I strongly encourage any executive to make this book a must read. It certainly has opened my eyes to the possibilities, and I believe will help my business grow rather than become a 21st century casuality of the digital reformation.
Finally a long-term strategic approach to the digital econ.
A valuable tool for your business library

Mentions MidnightTrader.com - a top notch resource!
The best book on after hours trading I've ever readAuthors, keep up the good work!
excellent!

Full lifecycle view, business advatage to large grain CBDThe book seems high level, but they enter into a lot of technical detail as well, while not getting involved in a specific technology. The book is used by me as a textbook for graduate students, as it covers all aspects in detail but generically.
The advantage of the book is the way in which components are defined. Business Components are large grained, made up of many parts which they define in layers. This leads to a wider view of the concept, and leads to a re-organization of the development process.
The book is structured around an architecture for development, which establishes a production-line approach. This ensures the component concept is bought into throughout the organization.
This is the only book to focus on large grained components, with a pure business advantage, but explained technically. This is and is not a how to book. It is a roadmap for what to do and how to arrange it, but not the specific technology to use.
There is a lot of detail in this thick book, but it is easy to read. Very unique approach, and the only book describing aspects you will not learn elsewhere. Other books only describe the overall concept. This one tells you exactly how to fit it into your organization, down to how to structure teams! The book is very comprehansive, and really does follow the development lifecycle. You will gain knowledge of : components on a business level, a new lifecycle for development that is very tailored to components in business, techniques for developing systems, from individual components to integrating federations of components form third parties, all the other aspects thinner books leave out.
THE book to read to understand componentsI recommend this book without any qualification: This is THE book to read to understand components and the impact of components on enterprise application development. Everyone involved in architecting enterprise applications or developing component-based applications will want to read this book.
A high-level table of contents will provide a good overview to the scope of this book:
1. Component-Based Development 2. The Business Component Approach 3. The Distributed Component 4. The Business Component 5. The Business Component System 6. The Federation of System-Level Components 7. Development Process 8. Technical Architecture 9. Application Architecture 10. The Project Management Architecture 11. Component-Based Modeling 12. Component-Based Design 13. Transitioning
When you consider that, for the past year, we have had technologies like MTS and Enterprise JavaBeans, which provide delivery systems for server-size business components, but no general description of what a business component is, or how one might go about developing an enterprise application, you realize how important Business Component Factory will be. This is the book that is going to introduce the upcoming generation of software developers to the concepts that we are going to rely on as we develop enterprise applications in the next decade.
Herzum and Sims define a business component as follows: "A business component is the software implementation of an autonomous business concept or business process. It consists of all of the software artifacts necessary to represent, implement, and deploy a given business concept as an autonomous, reusable element of a larger distributed information system."
Those familiar with the move toward business components will probably find this definition unexceptional. What they will be more surprised with, however, is how Herzum and Sims proceed to extend this definition into a precise description. They define a business component, for example, as incorporating a three or multi-tier distributed system within itself. Thus, a business component is made up of other components that fall into four groups: User Interface components, Workspace components that marshal information on the client, enterprise components that contain business logic and reside on the server, and resource components that manage legacy or database resources. They proceed to define each carefully, work out how one approaches developing such components and what roles they play in various architectural views.
I haven't the space to pursue the development of Herzum and Sims concepts here. Meantime, however, you owe it to yourself to acquire and read this book.
An excellent guide to successful adoption of Enterprise CBDBy defining the levels of component granularity and a recursively discrete approach to breaking a business problem down into components and their constituents as finer grained components, the true requirements for CBD are evident and determined. Many books I have read make the same mistake of only discussing development of components at one level (usually what Herzum defines as the distributed component level) and fail to address the many of the aspects of CBD that are not covered by development alone (deployment, testing, management, integration, and a roadmap for the development process and managment of that process through to delivery of a component based system). The book also talks and applies the component levels to the commonly depicted 4 tier architecture and importantly introduces the concept of components needing to be not only strongly typed for internal systems but also strongly tagged (supporting XML based component messaging/invocation) for virtual and extended systems. The coverage of what is required from a Component Execution Environment (CEE) when components are more course grained than simple distributed components is well covered and continues to define the true requirements for a Business Component Execution Environment (BCVM).
The book is a must read for anyone serious about adopting CBD on and enterprise scale. The book goes well beyond the common text available for CBD (that all concentrate on the short sighted development requirements for distributed components in a fine grained component containment model). I agree with another reviewer that for those of us that have been developing systems in EJB, COM+/DCOM and CORBA much of the book covers lessons we have painfully had to learn in developing multiple component based systems that have to inter-operate, but it goes beyond that in looking at what is necessary for component based systems at the next architectural level (one that may well incorporate disparate distributed component models).


10% useful content, 90% fillerI had to buy this book because it was required for a class at Regis University Online. I would have preferred to choose my own book. I started reading diligently and eventually came to the conclusion that the book was a waste of time. Even if the blithering was taken out and the useful information condensed, the book still wouldn't be saying very much.
Here's an example from chapter 5, "Conflicting Goals and Requirements." The reader expects to learn how to balance the two. Instead, we get this (this is the chapter summary):
"Whenever different participants in a system have different goals and requirements, there is a potential for conflict. This is particularly true in a new industry like Internet commerce, where there are few established standards. Our advice is to build a list of the participants in your system, and to be very clear about their goals, interests, and agendas. Understanding the participants, their goals, and their interests is very important in framing both the business problem and the technical challenges to be overcome."
...huh? No answers, just laborious advice telling you to be aware of the problem. I would expect this sort of thing from a nerdy friend that thinks he knows what he's talking about and just likes to hear himself talk. Or from a business meeting where people like to make lists but don't have a clue about what to do about the issues at hand.
If you really, truly don't have a clue about Internet commerce, and want to read 350 pages of monotony and still not have a clue, this book may be of interest to you. But if you're intelligent enough to be reading reviews first, you know enough to look elsewhere.
Good Book....
a very good introduction

Took Mr. Afuah's class at Michigan ....A great boost to this book would have been including a CD containing even one of Mr. Afuah's lectures. Mr. Afuah is a brilliant and knowledgeable man who challenges his students to think beyond just the basics. We were not able to get away with trite responses not backed up with data. Since this is hard to do through a book, an interactive CD could at least be somewhat useful.
Internet Business Models and Strategies Review
Internet Busines Models and Strategies Review

A Complete Insight Into Trading Systems That WorkThe goal of Stridsman in his book is to educate the reader, giving them a solid, working understanding of the market for the purpose of building an effective system. The idea is to keep things as simple as possible, which can often be no easy endeavor for an aspiring system programmer. Heavy on the academic side, the disciplined reader of this book will gain the basis of knowledge for creating something unique. The analogy of a car and its respective parts is used, with the engine being the actual system and money management as the transmission. Through this thinking process all of the components that act individually in the market coalesce into a device that operates in mechanical order for executing profitable trades.
The book is loaded with programming language and statistical analysis. Ventures into Microsoft Excel and Lotus 1-2-3 are also incorporated for fine-tuning the system process to capture as much reality as possible. In- depth discussion over which TradeStation and MetaStock performance summaries are likely to work or not are key. There's no need for a higher understanding of mathematical theory; the book is written with practicality in mind for traders of all levels of experience. The applications are also grounded enough to be used in any trading market.
If you're serious about putting together a trading system, or are looking for ideas to enhance your work, this book is for you. I've always had the understanding that no systems that really work are for sale, but this book is like having a key to the garage where you can put it all together.
An very good book..The work was done with Tradestation which I am not using currently. so in that sense I am a bit disappointed. However, the author does point the short comings of the software when warranted.
May I suggest Van Tharpe's 'Trade Your Way to Financial Freedom' as a high level introduction to the topic. This is to get a high level view and to see if you really want to go into the process of building a trading system.
If I compare this book to others, it is almost like a tutorial or step by step approach to constructing such a system. One would still need to study other authors to get other ideas and insights.
4 Stars.
excellent, practical advice for the mature system developer

Well, at least this train ain't Amtrak.......Actually, I've been waiting for a book like this for some time. In my 6+ years of designing sites and 5+ years of doing Flash, I always try to stray away from the cookie-cutter, portal, hit-em-over-the-head approach so many websites try to do ala Yahoo. Considering the city where I currently call home, New Orleans, isn't the most sophisticated and well-educated city going, you can imagine how so many people here get so confused going to sites like that. Instead, I try to sell each individual website as an experience in which you really do feel like you're part of the atmosphere that the client is trying to produce with the brand.
TOT effectively explains this in full detail. Promoting simplicity in most cases over the whack-a-mole approach or the extreme simplicity (read: usability) of Nielsen. Kind of interesting then that Lenker bashes Nielsen BUT praises his partner in crime for actually figuring it out.
While definitely not your typical web design book (you won't learn Flash or Dreamweaver here.) The book is loaded with lots of inspirational sites and ideas to reinvigorate your mind better than any can of Red Bull could ever do. (Personally, I prefer 180 over Red Bull. 180's got a better orang-y taste....oh wait.....this isn't epicurious.com now is it?) I thoroughly enjoyed the book and i think it'll definitely get people talking.
Now let's just hope these ideas won't make us as bankrupt as Amtrak is........
Why is Lenker getting railroaded?Truly, Lenker has written an inspired work that draws from research, experience, and original thinking. Some reviewers are claiming that the book is poorly designed, but so far, not one critic has substantiated their criticism by giving examples of design principles that the book violates! Also, not one person has given any example of a specific point Lenker makes that they think is off-base. The reason? Well, my guess is that they haven't actually read the book -- these early reviews were posted two days after the book shipped. I've had an advanced copy, and I'm just now finishing it!
Sure, it's true that there's some room left on every page for imagery--it's called white space and this is a good thing. The reason is that Lenker was smart enough NOT to overwhelm people with page after page filled with solid text containing his thoughtful arguments. I did a quick estimate and it would appear that there are anywhere from 80,000 to 100,000 words in this typographically refined, full color, 1-inch thick, 9" x 9"
book. Yes it's a picture book suitable for your coffee table, but it will likely also serve as a college textbook. Imagine that--could making a college textbook interesting to read be a good idea? Must be why there are a number of people with PhDs that have written glowing editorial reviews for this book.
Make no mistake. This is not a Web design "show-me-how" book. There are no "step-by-step" examples. Why would there be? This is an online communications philosophy book (says so on the back cover) and presents theories and principles that are solid enough to go toe-to-toe with the one-sided arguments presented in Jakob Nielsen's "Designing Web Usability."
At the end of the day, if you're looking for something written at the third-grade level that you can breeze through in an evening of light reading--read something else. There are plenty of slapped-together-books for you to choose from. If on the other hand, you're looking for something to jump-start your work as a Web designer, read Train of Thoughts. This well conceived, well designed, and well argued book will challenge you, inspire you, and will teach you then concepts needed to design truly effective Web experiences (just like the title says).
Great book!

The Big PictureThis book explains how all the different microsoft technologies piece together and the functions each of them serve. There were certain things I didn't quite like about the book however. I thought the chapter covering asp and html was unnecessary as you cannot pack those two into a single chapter each. That would have dropped some weight and $$ off this book too.
If you are looking to learn about e-commerce infrastructures and also what it takes to set up a site using the microsoft dna, then this is THE book to refer to. You do not have to read this chapter by chapter (I didn't) as each chapter is self-contained.
And here's something else you might find useful too. Much of this book is covered by those free online seminars and you'll also get handy security and performance tuning tips (but still get the book, it's a good one to read on the bus/train).
Good Luck !
Good overall pictureThis book explains how all the different microsoft technologies piece together and the functions each of them serve. There were certain things I didn't quite like about the book however. I thought the chapter covering asp and html was unnecessary as you cannot pack those two into a single chapter each. That would have dropped some weight and $$ off this book too.
If you are looking to learn about e-commerce infrastructures and also what it takes to set up a site using the microsoft dna, then this is THE book to refer to. You do not have to read this chapter by chapter (I didn't) as each chapter is self-contained.
And here's something else you might find useful too. If you are about to implement a site using the microsoft dna, then go the http://www.microsoft.com/seminar site too. Much of this book is covered by those free online seminars and you'll also get handy security and performance tuning tips (but still get the book, it's a good one to read on the bus/train).
Good Luck !
Great overall picture of MS Commerce StuffIf you are starting, or involved (as I am), in a web app get it and read through it. There are some hints and suggestions that surprised myself, and other stuff that just confirmed what I already believed. Then look for the appropriate technology book you want to drill down into (site server, com, etc.).